News Release

Launching of Lactic acid bacteria tablets

New release on September 5, 2017 (Tuesday) nationwide

On September 5 (Tuesday), Kabaya Foods Corporation (Head office: Kita-ku, Okayama, President: Motohiro Nozu) shall launch the new product of tablet with yoghurt flavor named “Lactobacillus Tablets” that reachlactic acid bacteria to the intestine alive. The tablet will be released nationwide.

Product overview

Product name Lactic acid bacteria tablets
Category Fizzy candy
Contents weight 60g (packed individually)
Retail price 200 yen (excluding tax)
Launch date September 5th, 2017 (Tue)

Product features

  1. Each tablet contains Lactobacillus sporegenes reach to the intestine alive, dietary fibers and oligosaccharides.
  2. You can enjoy its mouthfeel with texture of candy chips.
  3. We adopted a circle and three arrows as a design of package which is similar to that design of our product named “Salt Tablets”. We will promote this product through the concept of “Charge Tablets”.
  4. This product targets female in their 30s and 40s, who are conscious of their health.