Whether with regular flavors that everyone loves, or with new flavors reflecting the spirit of the age, we always pursue the deliciousness. More than 50 combinations of tastes of Juicy C have been released.
“Edible juice” [Juice C] was born
“Edible juice” [Juice C] was born, tarting with powdered juice, which was a popular product of Kabaya at that time. We took hints on vitamin preparations from pharmaceutical manufacturers with a view to providing a more delicious product more easily. We thereby added vitamin C and solidified it into a tablet for sale. “Juice + Vitamin C → Juicy C” was the origin of the name (the product name at that time was “Juicy C Cut”).
After that, it became no longer possible to add vitamin C, with changes in Japanese dietary habits. From around 1980, Juice C began to contain calcium, a nutrient essential for the growth of children. Currently, we are in an era of satiation, or over-nutrition, but Juicy C still contains calcium, which is also lacking in modern people.
Whereas the “Ramune” tablet, soft and easy to be melted, was popular among children at that time, the hard tablet of “Juicy C”, delivered the refreshing feeling was newly reflected in the eyes of children and was a splendid hit. Originally, it had three flavors: orange, lemon, and mint.
Fun “Juicy C” was born!
Juicy C comes from the mouth of the newly released character, the fun “Juicy C Double.” Foreign-style pop characters were extremely popular with children.
The price was increased to 50 yen because of the oil shock. This price had remained for coming 30 years since then.
Juicy C’s 10th anniversary
Full model change for the 10th anniversary
The product celebrated its 10th anniversary, and the package became stylish.
Now it can sing the CM song “Kaba DonDon”!
The CM song “Kaba DonDon (as it was known),” which was popular on TV commercials in the late 1970s, was memorable for its light melody and catchy jingle. Even now, there are people who associate this CM song with the company name of Kabaya and sing it out.
Kabaya♪ Kabaya-ya♪ Kaba DonDon♪ Juicy C♪ Juicy C♪
On... your lips＜Kabaya! > ♪ Juicy ... C
1979 to 1993
New flavors appeared one after another!
In addition to the classic flavors, such as strawberry, orange, green apple, and grape, we launched Juicy C in flavors that were popular at the time, such as grapefruit and kiwi, incorporating novel materials.
• 1979 Grapefruit
• 1993 Melon
• 1985 Kiwi Fruit
• 1989 Mixed Fruit
Packaging with fruit characters
Continuing the existing package color scheme, we invented fruit characters and made the design cuter for children.
Juicy C’s 30th anniversary
New cider taste and yogurt taste released
We used glucose and sugar combinations and reviewed the quality from the main ingredients to make further upgrades. Cider taste and yogurt taste were added to commemorate the 30th anniversary. The “fruit yogurt” taste with candy chips was a novelty, and the first time we launched a flavor other than fruit.
The theme is “nostalgic and delicious.” Retro design used in packaging.
Launched with the theme of “nostalgic and delicious,” the package was redesigned following the design based on the original circles and squares.
Juicy C’s 35th anniversary
35th anniversary commemorative product
Limited-edition launch of the Golden Delicious flavor
Limited-edition products commemorating the 35th anniversary of Juicye C launch (June to August).
Released in shiny golden package to mark special commemoration, Juicy C was marketed as a premium product with Golden Delicious taste.
Orange taste resurrected after 10 years! atermelon taste also released
Among Juicy C products, there were many requests from customers for “Orange.” The taste was revived for the first time in 10 years. We also launched the summer-only watermelon Juicy C. The red watermelon tastes as though it contains three bursts of cool yellow watermelon. Cute animal motifs (12 kinds in total) are included on the top of the cap.
The classic Juicy C package was renewed with fruit characters for extra fun. Three flavors were produced: grape, strawberry, and cider.
Launch of seasonal product Juicy C White
During meetings with convenience store chain managers, aimed at increasing Juicy C recognition, one sales representative proposed increasing the seasonal feeling and “limited feeling,” giving rise to Juicy C White. The white type, with the image of snow falling and piling up, was released for a limited time.
Refreshing yogurt taste became popular among females, and a winter limited-edition Juicy C was launched in the winter of 2003.
Two delicious flavors for a double-delicious Juicy C
Spring-only Juicy C: Peach and Cherry Flavor
Summer-only Juicy C: Cola and lemon squash finished to a refreshing sourness which children like
Seasonal Juicy C: Red apple and Green apple
To commemorate our 40th anniversary, designs with the familiar hippopotamus were released on TVCM and our website.
The birth of Juicy C + throat lozenge!
Juicy C throat lozenge
Attaching Juicy C to colorful candy makes for a fun-looking throat lozenge.
New Juicy C Blue Hawaii!
We launched Juicy C Blue Hawaii, a popular flavor with shaved ice, in summer. It has a refreshing taste, perfect for summer.
Refreshing taste Juicy C for the 19-year-old you
Juicy C19 (Nineteen)
Juicy C having the taste of mint and fruit for young females. We launched the lemon and lemongrass flavor (in photo, left) and blackcurrant orange and jasmine flavor (in photo, right).
Juicy C as a supplementing glucose!
Juicy C Glucose
In response to requests from type 1 diabetic patients, we started development of products suitable for supplementing glucose.
Tropical fruit mix flavor newly released!
We released the “Tropical Juicy C,” a mixed tropical fruits only for summer season.
Five new flavors!
Grapefruit and Pink Grapefruit (new flavor)
Grapefruit and Pink Grapefruit, two refreshing tastes in one new Juicy C flavor, released seasonally
Watermelon and Watermelon Soda (new flavor)
Watermelon and Watermelon Soda, two summer tastes in one new Juicy C flavor Released
Melon Soda (new flavor)
The effervescent deliciousness of melon soda taste, released seasonally
Juicy C Gold (new flavor)
Mixed fruit flavors (golden peach, golden delicious, golden pineapple) released seasonally in gold packaging.
Juicy C Orange and Lemon
Juicy C celebrated its 45th anniversary in 2010. Orange and lemon flavors were included in the lineup at the time of the release.
Three new flavors!
Juicy C Melon Soda and Cool Melon (new flavor)
Melon Soda and Cool Melon Taste, enjoy in summer.
Juicy C Apple Squash (new flavor)
Effervescent apple flavor.
Juicy C Gold for more power!
Mixed fruit flavors combining golden peach, golden pineapple, golden delicious (apple), and gold kiwi.
Three new flavors!
Juicy C Sour Pineapple and Pineapple Fizz (new release)
Two pineapple flavors: “sour” and “fizz” .
Juicy C Shaved Ice (new release)
The launched lines were the shaved ice favorite “Strawberry Milk” flavor and cool soda “Ice-and-Strawberry” flavor.
Juicy C Sweet Orange and Sour Orange (new release)
The orange-flavored Juicy C combined “sweet orange” and “sour orange” flavors!
Effervescence in your mouth
Carbonated Juicy C (highly popular)
Fun and delicious cola taste with pulp that fizzles the fun into your mouth.
Sweet Red Melon flavor and Sour Yellow Melon flavor
Melon and Melon Soda
Two types of melon in a soda: red melon “melon flavor” and effervescent pulp “melon soda”
Strawberry and Strawberry Soda
Two fruity flavors: “strawberry” and fizzy “strawberry soda”
Three new flavors!
Tooth-friendly Juicy C grape/cider
We released a sugar-free Juicy C that is kind to children’s teeth.
Isotonic drink flavor
Recommended for children’s gentle salinity supplement, the “Isotonic drink flavor” was released as good in summer.
Energy drink flavor
A delicious energy drink of calcium combined with iron.
Two new flavors!
Juicy C KiraKira Five (Assorted five flavors)
Five flavors loved for over 50 years packed in a candy chip. A rare type of Juicy C engraved with a hippo character.
Juicy C Shortcake flavor
Shortcake flavor fizzy candy “Juicy C” celebrated its 50th anniversary. Strawberry flavor candy chip included.
Juicy C Cola Float flavor
It has been sold for more than half a century. Bite or lick, you can enjoy the large pulp ablet. “Juicy C” Cola Float flavor released in the spring-summer season only.