Kabaya History
From the day 1 of Kabaya Food Corporation to present, and to the future

1946 to 1964 Beginning of Kabaya Foods
Birth of a confectionery maker representative of Japan

1946

Establishment 1946

Caramel production began

Kabaya Foods started out with red-box Kabaya caramel.
Caramel saw exceptionally high sales at the time of shortages and lack of sweet foods.

Origin of company name ~ Why Kabaya? ~

At that time, the hippopotamus had an image of being “quiet and peace-loving,” perfectly agreeing with the citizens’ feeling of building a peaceful society and hoping for an era in which the hippo's big mouth can eat delicious foods. Therefore, we have included “Kaba” (hippo) in the company name.
The logo was used at the time of establishment of the company, until 1987.

1952

1952

Gift masterpiece

“Kabaya Children’s Books” was launched

The “Kabaya Children’s Books” appeared as a prize in the ‘Kabaya Caramel’ campaign.
It was on August 3, 1952, when that first issue was published.
The highly collectible first issue of Kabaya Children’s Books was titled “Princess Cinderella.” Perrault's work was used in 3 issues: Cinderella, Sleeping Beauty, and Thumbelina.
Since then, 159 volumes were issued at the rate of one a week, until Volume 12, No. 15 in 1954.

Kabaya Children’s Books can be read thanks to the efforts of the Okayama Prefectural Library;

the entire Kabaya Children’s Books collection was digitized.
The home page of the Library is open to the public; anyone can browse through the internet.
Please enter 'Kabaya Children’s Books' in the link below to search.

Digital Okayama Encyclopedia
http://digioka.libnet.pref.okayama.jp/

Started advertising activities with “Hippo car” and “Kabako”

A baby hippopotamus was bought from Germany in 1953, while in 1952 more than 15 cars were designed, modeled on the baby hippo, which travelled the country for caramel advertising activities. The hippo was named “Kabako,” and she toured most of Western Japan in a water tank truck.
In those days when genuine hippopotamuses were unusual, Kabako boasted enormous popularity among children and made a brilliant impression.

After about 2 years, Kabako was taken over by the Ikeda Zoo (Okayama City), which changed her name to Deka, and she spent her later years at the Ishikawa Zoo (Tokachi Town, Ishikawa Prefecture), loved by everyone as Japan's longest-lived hippopotamus.
She died on August 5, 2010 at an estimated age of 58 years (over 100 years old in human years).

Hippo car
Kabako’s water tank truck

1965~1999 Our wishes
To be a general confectionery manufacturer

1965

1965

"Juicy C" (Fizzy candy) released.

1975

1975

"Muscat Candy" released.

1978

1978

"Big One Gum" (Gum with plastic toy) released.

It is a confectionary with plastic toys which was firstly launched for the first time in the confectionary area at the store. The model of car, airplane and so on was able to assemble without using an adhesive agent. It had been sold until 1990.

"A little metal car with confectionery" (Candy with Toy) released
We partnered with Majorette company, France and released a little metal car with gum.

1979

1979

"Sebon Star" (Candy with Toys) released.

1984

1984

Construction of Kanto factory, nearby Tokyo metropolitan in Ibaraki prefecture.

We started full-scale production of chocolate.

1988

1988

Introduce CI (Corporate Identity)
We have changed the company logo mark.

1990

1990

We started manufacturing gummy candy.

1991

1991

Okayama Plant was newly constructed and moved to Mitsunonokuchi, Kita-ku, Okayama.

Our factory has been reborn as an environmentally friendly plant with the aim of manufacturing of high-quality of products. Separate production line for Candy, gummy, pretzel, gum and confectionery with toys were installed in category wise.

1996

1996

Saku Saku Panda(chocolate) released.

2000 ~ today Next step
Renovation not bound by the past

2000

2000

New production line for baked cookies was installed at the Okayama plant.
Start production of authentic cookie.
Okayama Plant and Kanto Plant acquired the ISO 14001 Certification.

We launched the "Careme" brand. This brand was named based on French confectioner “Marie-Antoine(Antonin)Carême”, who was famous in the era of the French Revolution.

2002

2002

"Hone Hone Zaurus" (Candy with Toys) released

2004

2004

Opening of "Kabaya library" as a part of factory tour at Okayama Plant.
Pureral Gummy(gummy) released.

2005

2005

Okayama Plant · Kanto Plant acquired the ISO 9001 Certification.

2006

2006

Reproduction of the "Hippo car" as a project for commemorating the company's 60th anniversary

2009

2009

"Salt Charge Tablets" (Fizzy candy) released.

2011

2011

In commemoration of the 65th anniversary, we produced the "Girlfriend of the Hippo car".
"Hippo car" named as "Cookie-kun" and "Choco-chan".
The 2nd Kanto Plant was constructed in Hitachi Omiya city, Ibaraki prefecture.

2012

2012

Start of factory tour at the 2nd Kanto Plant.

2016

2016

70th anniversary of foundation.

70 years has passed since our company has established in 1946. We shall continue to develop and renovate our products always and deliver "Deliciousness, Health, Beauty, Joy" to our customers.